The Blog
Marketing with an Authentic Voice: Is It Worth It? (A Lesson From Disney)
Finding and using an authentic voice in thought leadership is more difficult than marketing gurus let on. From small businesses to big corporations, everyone wants to represent and promote their brand in authentic ways. But TRUSTING your authentic voice takes more...
3 Must-Haves for Influential Thought Leadership
Under the "Content Marketing" umbrella, Thought Leadership has specific and unique traits. I outline the differences (and similarities) between a Thought Leadership marketing model and an Influencer marketing model in this article here. If you know Thought...
Thought Leader or Influencer: 4 Communication Differences
Initially, this article was going to be on 3 Must-Haves for Influential Thought Leadership. But in writing the article, I realized there is some confusion between Thought Leadership and Influencer Marketing. It’s understandable. The two models can overlap. But there...
How to Use Your If’s Responsibly
This time of year, we all become time travelers. Faster than the speed of light, one's mind can bounce to what was, and then jump to what could be. It's an emotional mixed bag. Remembering, savoring, regretting, grieving, celebrating. Looking back helps us learn from...
How to Request Time to Think: Phrases for When You Don’t Know How to Respond…Yet
Part of being an influential communicator is knowing the difference between responding versus reacting. A reaction stems from assumptions, subconscious communication habits, and unexamined emotions, A response is the result of reflection and consideration of multiple...
Sharing The “Darker Side” of Entrepreneurship: A Simple Technique for Sharing Struggles
Entrepreneurs often feel pressured to put on an everything-is-awesome persona. When asked, How’s business? entrepreneurs commonly respond with, “Everything is awesome!” Business owners have a compulsion to put a positive spin on everything. After all, they are their...
Imposter Syndrome, Leadership, & Marketing: How to Step Up When You’re Uncertain
Business owners of all types are expressing hesitations and concerns about how to properly approach their marketing right now. You probably can relate. They’ve shared things like: Finding it difficult to express positivity when fighting your own worries and fears...
The “OMG!” Productivity & Creativity Habit I’m LOVING
In my 30s I've come to realize that many of the practices and principles of artists can and should be applied to business - and life, for that matter. I started my business in my 20s, and man, oh, man I wish I would have realized this sooner because I feel as though I...
Most Read:
The Heroes and Villains of Influence
How do human beings make decisions? By choosing the quickest path to pleasure or away from pain. In the art of influence, this is valuable intel. You can better lead people when you understand their underlying motives. People are motivated by many different kinds of...
Three Proposal Mistakes that Lead to Rejection
Let’s cover 3 reasons why your proposals are not working, the psychology behind the process, and how you can improve your next proposals for big wins.
Mastering Influence by Using V.I.B.E.S.
Let's talk about how you can be more influential. Get ready because I am about to teach you a critical cornerstone framework that I use in my speeches, for my clients, and what I teach everyone I work with on how they can become more influential. Let’s start at the...
