by Ebony Cauley | Feb 9, 2021 | Blog, Entrepreneurship, Influence
Under the “Content Marketing” umbrella, Thought Leadership has specific and unique traits. I outline the differences (and similarities) between a Thought Leadership marketing model and an Influencer marketing model in this article here. If you know...
by Ebony Cauley | Jan 19, 2021 | Blog, Communication Skills, Entrepreneurship, Influence, Marketing, Sales
Initially, this article was going to be on 3 Must-Haves for Influential Thought Leadership. But in writing the article, I realized there is some confusion between Thought Leadership and Influencer Marketing. It’s understandable. The two models can overlap. But there...
by Ebony Cauley | Jan 4, 2021 | Blog, Communication Skills, Influence, Leadership Communication Skills, Observe
This time of year, we all become time travelers. Faster than the speed of light, one’s mind can bounce to what was, and then jump to what could be. It’s an emotional mixed bag. Remembering, savoring, regretting, grieving, celebrating. Looking back helps us...
by Sharí | Dec 7, 2020 | Blog, Communication Skills, Influence, Leadership Communication Skills
Part of being an influential communicator is knowing the difference between responding versus reacting. A reaction stems from assumptions, subconscious communication habits, and unexamined emotions, A response is the result of reflection and consideration of multiple...
by Sharí | Sep 24, 2020 | Blog
Entrepreneurs have historically fallen into the trap of an “Everything is Awesome” persona. When asked, How’s business?, an entrepreneur’s response is essentially, “Everything is awesome!” Business owners are their own Public Relations reps. So, there’s a compulsion...
by Sharí | Aug 24, 2020 | Blog
Business owners of all types are expressing hesitations and concerns about how to properly approach their marketing right now. You probably can relate. They’ve shared things like: Finding it difficult to express positivity when fighting your own worries and fears...
