by Ebony Cauley | Apr 27, 2021 | Blog, Communication Skills, Entrepreneurship, Leadership Communication Skills, Marketing
Finding and using an authentic voice in thought leadership is more difficult than marketing gurus let on. From small businesses to big corporations, everyone wants to represent and promote their brand in authentic ways. But TRUSTING your authentic voice takes more...
by Ebony Cauley | Feb 9, 2021 | Blog, Entrepreneurship, Influence
Under the “Content Marketing” umbrella, Thought Leadership has specific and unique traits. I outline the differences (and similarities) between a Thought Leadership marketing model and an Influencer marketing model in this article here. If you know...
by Ebony Cauley | Jan 19, 2021 | Blog, Communication Skills, Entrepreneurship, Influence, Marketing, Sales
Initially, this article was going to be on 3 Must-Haves for Influential Thought Leadership. But in writing the article, I realized there is some confusion between Thought Leadership and Influencer Marketing. It’s understandable. The two models can overlap. But there...
by Sharí | Jun 3, 2019 | Communication Skills, Entrepreneurship, Influence, Sales
Why is it so difficult to be persuasive when talking about your passion? You probably have an amazing skill that could benefit a bunch of people. Or you have created a product that more people should know about it. You might have a business that you love, but it...
by Sharí | May 25, 2019 | Communication Skills, Entrepreneurship, Featured, Influence, Networking, Observe
How do human beings make decisions? By choosing the quickest path to pleasure or away from pain. In the art of influence, this is valuable intel. You can better lead people when you understand their underlying motives. People are motivated by many different kinds of...
by Sharí | Mar 20, 2019 | Communication Skills, Entrepreneurship, Featured, Sales, Writing
Putting together a proposal is exciting and terrifying—it’s your make or break moment. When you submit a proposal, you know you will either have landed a great deal or lost an opportunity. So, let’s cover 3 big reasons why your proposals might not be working for you,...
